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Pipeline

The CRM pipeline is the visual map of every open opportunity, grouped by stage. It's the single most-used CRM screen — most sales people spend their day here.

Kanban layout

┌─────────┬─────────┬─────────┬─────────┬─────────┐
│  New    │Qualified│Proposal │Negotiat.│  Won    │
│   12    │   18    │    9    │    5    │    3    │
│ 38,000  │ 122,000 │ 81,000  │ 38,000  │ 24,000  │
├─────────┼─────────┼─────────┼─────────┼─────────┤
│ Acme    │ Beta    │ Gamma   │ Delta   │ Epsilon │
│ 8,000   │ 12,000  │ 18,000  │ 22,000  │ 8,000   │
│ ●●○     │ ●●●○    │ ●●●●○   │ ●●●●●   │ ─       │
│         │         │         │         │         │
│ Spark   │ Tau     │ Sigma   │ Phi     │         │
│ ...     │ ...     │ ...     │ ...     │         │
└─────────┴─────────┴─────────┴─────────┴─────────┘

Each column is a stage. Each card is an opportunity. Drag a card between stages to advance it.

Default stages

PLANA ships with a sensible default set:

StageProbabilityUse
New10%Just-created leads; needs qualification
Qualified25%Confirmed budget, authority, need
Proposal50%Proposal sent, awaiting response
Negotiation70%Final commercial discussion
Won100%Closed — generates a sale order
Lost0%Closed lost; with reason

You can customise: CRM → Configuration → Stages. Add stages, rename, change probabilities. Be careful with renumbering — saved filters reference stage names.

Anatomy of an opportunity

FieldWhat
TitleFree text describing what the deal is about
CustomerLinked contact (auto-created if new)
Expected revenueThe deal value if won
ProbabilityInherits from stage; editable per-deal
Expected close dateFor forecasting
SalespersonWho owns it
Sales teamWhich team
SourceWhere the lead came from (web, referral, etc.)
TagsOptional categorisation
ChatterAll communication + activities

Advancing a deal

Three ways to advance:

  1. Drag the card between stages (fastest)
  2. Open the card → click the stage in the breadcrumb-style stage bar
  3. From a list view: action menu → set stage

When you reach Won, PLANA prompts you to create a sale order from the opportunity.

Lost deals

When you lose a deal, drag to Lost and PLANA asks for the lost reason. Configure the list of reasons in CRM → Configuration → Lost Reasons:

  • Too expensive
  • Decided on competitor X
  • Project cancelled
  • Budget reallocated
  • No decision-maker engagement
  • Other

This data drives the Sales Reporting win-rate analysis.

Filtering

Common filters on the pipeline view:

FilterUse
My opportunitiesJust yours
My team's opportunitiesYour sales team
This quarterTime-bounded forecast
Tag: "hot"Custom tag-based filter
LostToggle to also show Lost in the view

Save your common filter combo as a Favourite → set as Default.

Activities driving advancement

Opportunities benefit from activities — without scheduled next-actions, deals stall. PLANA recommends:

  • Every active deal should have ≥1 open activity
  • "No activity scheduled" deals are flagged in the Sales agent
  • Activities advance deals — call → demo → proposal → close

Where to read more

© PLANA Digital Ltd.